Marketing Science and Technology Journal (MSTJ) is a Scientific and Research Journal which is associated to the Iranian Scientific Marketing Association. The Marketing Science and Technology Journal (MSTJ) provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight, and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and Marketing issues.

Most Visited Articles
A Novel Business Model for a Cyber-Physical System(CPS)-Based Smart Irrigation Network
Unpacking nation branding: Identification of key influential, processual, and outputs
The effect of artificial intelligence on the intention to use bank mobile applications (case study: private banks)
Dynamic Marketing Capabilities and Organizational Performance: The mediating role of Operational Marketing capabilities
Designing Customer Knowledge Management Model to Create Value in Online Business: A Case Study of Electronic Retailers
The Impact of E-WOM Participation on Loyalty: The Mediating Role of Personal and Social Website Identification
Investigating the impact of website attributes on online purchase intention with the mediating role of consumer internal states: an approach from the stimulus-organism-response model
Current Issue: Volume 3, Issue 4, Winter 2026 

From Immersive Multimodal Data to Predictive Healthcare Models: Unlocking the Metaverse Potential

Pages 76-95

Sedigheh Kaveh, Fatemeh Ebrahimzadeh, Ramin Safa, Ali Sorourkhah

Marketing Science and Technology Journal

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